Google just rolled out cheaper Gemini models. The company wants you to know it heard your complaints about cost. It built something more affordable. This is the same strategy every tech company uses when nobody buys the expensive thing. Make a worse version and charge less for it.
The new lineup includes a cybersecurity product called Mythos rival. Google saw someone else making money in cybersecurity and thought why not us. Every large company does this. They watch a competitor succeed then build a knockoff eighteen months too late. They call it closing product gaps. The rest of us call it panic.
Google already has seven different AI products with confusing names. Gemini. Bard. PaLM. LaMDA. Nobody knows which one does what. The company solved this problem by adding more products with different price points. Now you can be confused at multiple budget levels. Retail traders will buy all of them hoping one turns into the next ChatGPT. Spoiler: none of them will.
The cheaper models are more efficient. That means they do less but cost less. You could also just use the free version of ChatGPT and get the same result. But Google needs you to believe this matters. They need enterprise customers to sign contracts. They need analysts to write bullish notes. They need the stock to go up because the CEO has options vesting.
Every AI company now competes on cost. They spent billions building models nobody wanted at premium prices. Now they slice those models into smaller pieces and pretend it was the plan all along. The cybersecurity angle is just wrapping paper. Mythos probably does threat detection or some other generic feature every security vendor already offers.
Google will sell exactly zero additional subscriptions because of this announcement.
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