, June 17, 2026

JPMorgan Discovers the Concept of Buying Low


Broadcom is trading at a relative discount, according to JPMorgan.

  •   1 min read

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JPMorgan released a note telling clients to be "aggressive buyers" of Broadcom. The bank that charges you $35 for an overdraft fee just used the word aggressive in print. They're really going out on a limb here.

Broadcom trades at a discount, they say. Relative to what? Other chip stocks? The entire semiconductor index? A ham sandwich? JPMorgan doesn't specify because specificity is for people who might be held accountable later. The word relative does a lot of work when you're paid to have opinions but not consequences.

Some retail trader in Wisconsin just read this headline and opened Robinhood. He's buying Broadcom at market open because a bank analyst said so. The same bank analyst who gets paid whether Broadcom goes up, down, or sideways. The same bank that will never call him back when the trade goes wrong. But sure, be aggressive. YOLO your rent money into a semiconductor stock because JPMorgan whispered sweet nothings into Bloomberg's ear.

Broadcom makes chips. They also make software now, apparently. The company traded up on the news that someone at JPMorgan thinks it should trade higher. That's the entire story. A bank analyst said a thing, and people moved billions of dollars because of it. This is a rational market where prices reflect underlying value.

The chart says Broadcom might go up. It also might go down. Could stay flat too. I've looked at the 50-day moving average, the RSI, the MACD, and my horoscope. All of them agree that JPMorgan's note will be forgotten by Wednesday. But that Wisconsin guy? He'll remember it every time he checks his portfolio for the next six months.

JPMorgan will issue another note next quarter. It might even contradict this one. No one will notice because everyone will be chasing whatever new ticker some other bank decided to pump that week.

Photo by on Unsplash

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