Johnson & Johnson beat earnings. Raised guidance. Stock fell anyway.
The market looked at a pharmaceutical giant that prints money in fifteen different currencies and said no thank you. Shares dropped because—and I'm reading directly from the press release here—f*ck your expectations, that's why.
The analysts raising their price target are performing a technical maneuver called "being wrong but staying employed." They watched their buy rating get punished in real-time and decided the correct response was doubling down with new numbers pulled from the same broken calculator that gave them the old numbers. It's like watching someone get hit by a bus and then walking into traffic yourself because you've already committed to crossing the street.
The quarter was imperfect. That's the word they used. Imperfect. As if J&J missed a free throw instead of beating estimates while the stock took a sh*t anyway. The company did everything the textbooks say causes stocks to go up, and the market said "I don't feel like it today."
This is validation of ownership, apparently. Your stock falls despite good news and you celebrate that you own it. Retail traders are somewhere refreshing their brokerage apps wondering if they fat-fingered the buy button when they meant to hit sell. They read "beat-and-raise" and bought shares at 9:31 AM. They're now Googling "imperfect quarter refund policy."
The price target goes higher while the stock goes lower. It's a magic trick performed by people in suits who bill by the hour. They're raising targets on a falling stock the way a meteorologist updates the forecast after it's already raining. The technical setup here is called a "disconnect between fundamental analysis and literally everything happening right now." Bullish.
Photo by Leo_Visions on Unsplash

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