Frank Bisignano runs the IRS now. The Treasury Department wants him to enroll millions of families in Trump Accounts. Nobody asked if those families wanted to be enrolled.
Trump Accounts. Not Trump Tax Credits. Not Trump Savings Bonds. Trump Accounts. The branding meeting lasted four seconds.
Bisignano came from First Data, a payment processing company you've never heard of unless you're the kind of person who reads earnings calls for fun. Now he's putting his name on a program that will touch millions of American households. This is like hiring the guy who designed the self-checkout lane at CVS to redesign your kitchen. Technically qualified. Spiritually cursed.
The expansion happens whether you want it or not. Millions of families will wake up one day with a Trump Account. They'll get a letter in the mail. Maybe an email. Probably both. The letter will explain nothing. The email will have a button that says "Learn More" and links to a PDF that was written by someone who hates you personally.
Retail traders are already pricing this in. They're buying shares of companies that sound like they might benefit from government payment programs. H&R Block. Intuit. Western Union. One guy on Reddit bought shares of Trump Media because he thought Trump Accounts meant the stock would triple. It did not triple.
Bisignano will lead the expansion. That's the headline. That's what Treasury announced. A top official in charge of enrolling millions of families in a program that didn't exist six months ago. The families have no choice. Bisignano has a title. The IRS has a plan. You have a tax return due in nine months and a new account you never opened.
Photo by History in HD on Unsplash
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