Airlines are extending international flight schedules because apparently heat and crowds make people want to travel internationally. This is the business model. When demand goes up, supply follows. Revolutionary stuff.
The offseason doesn't exist anymore. Used to be you could book a flight to Europe in November for the price of a decent steak. Now every month is peak season because retail traders cashed out their 0.003% gains and decided they earned a trip to Barcelona to take the same photo of La Sagrada Familia that eleven million other dipshits took this year.
Record heat is driving travel. Let that sink in. The planet is cooking and people are responding by flying more. Not less. More. The logic here is flawless. It's hot at home so I'll get on a metal tube that burns jet fuel and go somewhere else that's also hot but costs four times as much. Brilliant. Chef's kiss.
Airlines are maximizing lucrative international travel. That's the quote. Lucrative. They're not even pretending this has anything to do with customer experience or convenience. They saw the spreadsheet and added more flights. This is what passes for a business story now. Company sells more of thing that people want to buy. Stop the presses.
You know who's happiest about this? The guy who bought airline stocks in 2023 because he read a Reddit post about revenge travel and thought he was Warren Buffett. He's up 11% and boring his wife about his investment thesis at dinner parties. She's thinking about leaving him. The airline stocks will outlast the marriage.
The crowds are part of the appeal now. People see a destination is packed and they book immediately. FOMO as a revenue strategy. If it's crowded it must be worth seeing. Same logic that makes people wait two hours for brunch. Same people. Same brain.
Your technical analysis can't save you from the fact that people will always pay to be uncomfortable in a different location.
Photo by Kasy Sakamoto on Unsplash
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