Prime Day runs June 23 to June 26. Four whole days this time. Last year wasn't enough apparently. Amazon needs you scrolling through lightning deals for 96 consecutive hours because that's what financial independence looks like.
The article promises six tools and products that "actually save money." Not theoretically. Actually. As if the previous Prime Days featured items that only hypothetically saved money. This year they've cracked the code. Buy things and spend less. Revolutionary.
Here's what nobody mentions. If you need guidelines to make sure you're getting the best deal, you're not getting the best deal. You're getting a dopamine hit wrapped in free shipping. The best deal is the one where you close the app and go outside.
But no. You'll spend Tuesday through Friday comparing prices on an air fryer you don't need using tools Amazon conveniently provides to help you spend money more efficiently on their platform. It's like a casino handing you a calculator so you can budget your blackjack losses more responsibly.
The real trick is convincing people that consumption equals savings. You didn't save forty dollars. You spent sixty. The forty dollars you didn't spend is still in the theoretical realm where it belongs, doing nothing, which is exactly what money is supposed to do when you don't need an electric toothbrush that connects to WiFi.
Some guy in Michigan is already setting calendar alerts. He's got a spreadsheet. Tabs for each category. He's been tracking prices since March. On June 27 he'll have seventeen boxes on his porch and four hundred dollars less in his checking account, but he'll sleep great knowing he saved three hundred dollars on items he wouldn't have purchased otherwise.
That's not savings. That's just spending with extra steps and a confirmation email.
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