SolComms forced everyone back to the office four days a week. Then they let everyone work remote for a month. Revenue went up. Productivity went up. Happiness went up. The company learned absolutely nothing will change.
This is a PR firm. Their entire business model is spinning corporate bullsh*t into palatable narratives. They just accidentally created the perfect case study proving their own return-to-office policy was performative garbage. And they published it. To the media. As a win.
The founder probably spent six months crafting a four-day mandate. Consulted leadership. Reviewed the data. Made the hard call. Then everyone f*cked off to Lisbon for thirty days and the business got better. That's not a learning moment. That's a lawsuit from your office landlord for emotional damages.
What does SolComms do now? They can't keep the remote policy. They already burned credibility with the four-day rule. They can't admit the office was always optional because then Karen from accounts receivable will ask why she commuted through Penn Station every morning like a medieval prisoner. They're stuck. They invented their own trap. A PR firm that can't spin its way out of proving itself wrong is like a hedge fund that can't manipulate its own returns. Useless.
The employees who worked remote for a month are back at their desks now. Probably staring at Slack. Watching the revenue numbers. Knowing exactly what those thirty days proved. They're updating their resumes. Not because they hate the office. Because they work for people who saw proof and chose the lease agreement instead.
SolComms boosted happiness by letting people leave. Then made them come back. That's not a business strategy. That's a hostage negotiation where both sides lost.
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