Tony Zhang breaks down how he's using options to capitalize on a comeback in eBay. This is what passes for content now. A guy explaining he bought calls on a stock he thinks will go up.
eBay doesn't need Ryan Cohen for its comeback. Nobody asked if it did. Cohen's busy turning GameStop into whatever the f*ck GameStop is this week. The bar for eBay analysis has dropped so low that "we don't need the meme stock guy" counts as insight.
Zhang deploys options. Retail traders everywhere nod solemnly. They too have discovered the buy button on their brokerage app. Revolutionary stuff. Next he'll break down how he's using his debit card to capitalize on a comeback in Chipotle burritos.
The technical setup on eBay looks fine. Oversold bounce off support. Volume picking up. The kind of trade that works until it doesn't. But Zhang isn't selling you the chart. He's selling you the story. eBay's turning around. How does he know? He doesn't. He bought options. The thesis follows the position.
Here's what actually matters. eBay consolidates between 45 and 52 for three months. Breaks above 52 on decent volume and you've got a trade. Fails at 52 again and you've got a range. That's it. That's the entire analysis. No Cohen required. No comeback narrative required. No Tony Zhang required.
But retail needs the story. They need someone to break down how options work for the nine hundredth time. They need permission to click buy. They need Tony Zhang to tell them eBay doesn't need Ryan Cohen so they can feel smart about a stock that's up eleven percent in five years.
The options expire worthless but the content lives forever.
Photo by appshunter.io on Unsplash
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