, July 11, 2026

Beijing Announces Plan to Ruin a Different Vehicle Category


Beijing's latest push into electric trucks has echoes of measures announced more than a decade ago to develop new energy passenger cars.

  •   1 min read
Beijing Announces Plan to Ruin a Different Vehicle Category

Table of content

China figured out how to dominate the electric car market through massive subsidies and mandates announced more than a decade ago. Worked perfectly. Every western automaker now sits third or fourth in their own markets wondering what happened. So naturally Beijing looked around and asked what else has wheels.

Electric trucks. That's the answer. The same playbook that turned BYD into a household name and made Tesla look like a regional player gets copy-pasted onto commercial vehicles. State support. Purchasing requirements. Generous incentives that make the economics work until they don't need to work anymore because everyone else gave up.

The newsletter draws the parallel explicitly. This is not a new strategy. This is the old strategy pointed at a new target. Which means every freight company outside China has about eighteen months before their truck fleet looks expensive and outdated. Right around the time some retail trader discovers a leveraged ETF tracking Chinese EV manufacturers and decides this is finally the trade that makes him whole after losing his shirt on American EV stocks in 2025.

He'll read this newsletter. Get excited about early-mover advantage. Convince himself Beijing wouldn't announce something unless the infrastructure was already in place. Forget that infrastructure and profitability are two different concepts. Buy at the top of the initial hype cycle.

The trucks will get built. The subsidies will flow. The market share will shift exactly the way it did with passenger cars. Everyone will act surprised despite watching this exact movie a decade ago.

By the time our retail hero realizes commercial vehicle adoption curves move slower than passenger cars, his account will be margin-called and Beijing will be announcing their pivot to electric motorcycles.

Photo by billow926 on Unsplash

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