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DG Drops 4% After Learning Prices Are Suggestions


The Federal Trade Commission and 20 states have filed a lawsuit against Dollar General, claiming the retailer has charged customers more than advertised prices.

  •   1 min read
DG Drops 4% After Learning Prices Are Suggestions

The FTC and 20 states sued Dollar General on Monday. ,The charge: billing customers more than the prices on shelves, price tags and ads.,

The name is Dollar General. Not Dollar-ish General.

,The alleged discrepancies ran from 2019 through March 2026 and drew almost 30,000 complaints., Seven years. Thirty thousand people stood at a register, saw a number, and said something out loud. Nothing changed. That is not a pricing error. That is a tradition.

,The company operates more than 21,000 stores., Do the math on a few cents per trip. Then stop, because the FTC says ,the total is millions of dollars., A small amount stolen very often. A retirement plan for a spreadsheet.

,The states include Alabama, Arizona, Arkansas, California, Connecticut, Florida, Illinois, Iowa, Kansas, Louisiana, Michigan, Mississippi, Nebraska, New Jersey, North Carolina, Ohio, Oklahoma, Tennessee, Utah and Wisconsin., California and Alabama agreeing on something. Consumer protection is the last bipartisan hobby.

,Shares dropped about 4% after the announcement., Four percent. For allegedly lying about the price of dish soap at industrial scale. The market looked at seven years of alleged overcharging and shrugged like a man who also noticed the receipt was wrong.

The chart doesn't care. Support broke. Resistance held. Your thesis that this was a buying opportunity because people still need cheap stuff is adorable.

,FTC official Christopher Mufarrige said Dollar General betrayed the trust of millions of American consumers., Trust. At Dollar General. The place where you bring a coupon and a prayer.

The allegations are unproven. The company hadn't responded when CBS asked for comment. Maybe the reply is still being rung up at the wrong price.

If you bought the dip, check your receipt. It's probably higher than the shelf said.

Photo by on Unsplash

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