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Ellison Hires Someone to Do the Work He Doesn't Want To


Ynon Kreiz's appointment as co-CEO of Skydance answers a key governance question for Ellison's soon-to-be-merged company.

  •   1 min read
Ellison Hires Someone to Do the Work He Doesn't Want To

David Ellison brought in Ynon Kreiz as co-CEO of Skydance. Translation: he needed someone who actually wants to run a company.

Kreiz ran Mattel. Before that, he ran Endemol. The man specializes in showing up to enterprises that need adult supervision and providing it. Now he gets to babysit a media empire stitched together from Paramount and whatever Skydance pretends to be worth.

The headline says this answers a key governance question. The question was who does the actual work while Ellison collects the title. Turns out the answer is Kreiz. Governance solved.

Retail traders will read this and think it signals strength. Look, they brought in a proven executive. Must mean they're serious about operations. Wrong. It means Ellison realized he can't run a merged entertainment conglomerate from a ski chalet in Aspen while texting his dad for advice.

Co-CEO is executive speak for I want the power but not the calendar invites. It means two people splitting one job because one person doesn't want to work full time. Kreiz will handle the boring stuff like quarterly earnings and employee morale. Ellison will handle the fun stuff like telling reporters he's a visionary.

The merger hasn't even closed yet and they're already creating redundant leadership positions. That's the kind of efficiency that makes shareholders weep into their proxy statements.

Kreiz's first task will be explaining to investors why a company needs two CEOs when most companies struggle to justify one. His second task will be pretending Ellison contributes equally to decision-making. Good luck with that performance review.

This is what happens when you inherit enough money to buy a studio but not enough discipline to run it yourself.

Photo by on Unsplash

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