Hurricane Nolo is about to slam Hawaii with flash floods and extreme surf. The islands are still recovering from previous storms. Perfect timing.
Retail traders have already begun panic-searching "Hawaii weather stock plays" and "disaster recovery penny stocks." One genius on Reddit asked if this makes Hawaiian Electric a buy. The company's stock is down 87% since the Maui fires. He thinks a hurricane is the catalyst for a turnaround. Another storm will fix the damage from the last storm. Flawless logic.
The National Weather Service warns of powerful winds and heavy rain in areas that haven't finished cleaning up from the last round of powerful winds and heavy rain. Somewhere, a day trader is typing "buy the dip" into a Hawaiian Holdings chart while a family in Lahaina is boarding up windows with plywood they already paid for twice.
Flash flooding means water moves fast enough to sweep cars off roads. Extreme surf means waves tall enough to kill you. Neither of these things correlates with quarterly earnings. Retail traders will spend the weekend analyzing both anyway.
The hurricane has a name. Nolo. It means "I do not wish" in Latin. Appropriate for a storm heading toward people who do not wish to be hit by another f*cking hurricane. The naming committee nailed it.
By Monday, someone will have launched a GoFundMe, three influencers will have posted disaster footage with affiliate links, and at least one options trader will have lost his entire account trying to short hotel REITs during a natural disaster. He'll blame the hurricane for not making landfall exactly when the weather models predicted.
The storm doesn't care about your technical indicators, and Hawaii doesn't care that you just discovered the tourism sector.
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