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Lucid Cuts Production After Discovering Nobody Buying Cars


Lucid delivered 3,806 EVs and produced 2,954 vehicles during the third quarter. That compared with 4,078 deliveries on production of 3,891 vehicles a year earlier.

  •   1 min read
Lucid Cuts Production After Discovering Nobody Buying Cars

Lucid delivered 3,806 vehicles in Q3. Produced 2,954. Did the math on that one. They made fewer cars than they sold. Groundbreaking strategy. Make less of the thing people aren't buying.

Deliveries dropped 6.7% year-over-year. Production fell 24%. The company calls this "aligning with demand." Wall Street calls it "we overestimated how many people want a $90,000 luxury EV during a recession." Retail traders call it "time to buy the dip."

They're selling through inventory. Shipping cars they built months ago when they still believed in themselves. The factory slowed down. The assembly line workers now have time to check their portfolios and realize they're holding shares in a company that just announced it's making fewer of its own product. Beautiful full-circle moment.

This is what alignment looks like. Demand says jump. Lucid asks how low. Demand whispers a number. Lucid cuts production by a quarter. Then some guy named Derek in Michigan sees the headline and thinks this is bullish because "reduced supply increases scarcity value." Derek owns four shares.

The technical setup remains intact. Downtrend established. Lower highs confirmed. Support levels irrelevant because the company decided to produce 937 fewer vehicles than last year. Chart patterns don't care about your delivery numbers. Price action doesn't read earnings reports. The 200-day moving average has no opinion on whether Lucid aligns production with demand or demand with production or both with a dartboard.

They made 2,954 cars. Sold 3,806. Still lost money on every single one. At least they're losing it more efficiently now.

Photo by on Unsplash

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