Hollywood cranked out another billion-dollar movie. Spider-Man swung into the club. Box office analysts say this is good news for an industry still chasing pre-Covid numbers.
Chasing pre-Covid numbers. With higher ticket prices.
Let that sink in. They jacked up prices across the board and still can't match revenue from 2019. That's like raising your fees and making less money. Which is exactly what happened.
The analysts call this a resurgence. A resurgence of billion-dollar releases. Spider-Man joined the ranks. The ranks of what, exactly? Movies that made a lot of money while the rest of the industry collapsed around them?
This is the financial equivalent of your house burning down but you saved the good silverware. Technically a win.
Here's what actually happened. One movie made a billion dollars. A Spider-Man movie. A franchise that prints money because people will watch the same guy get bit by the same spider for the eighth time. This is not a trend. This is a superhero doing what superheroes do while twenty other movies tanked in the same quarter.
But the box office analysts see a pattern. They see resurgence. They see health returning to cinema. They do not see theaters charging seventeen dollars for a ticket and still failing to hit 2019 numbers when tickets cost twelve.
The math is simple. Higher prices times fewer customers equals we're f*cked but let's focus on Spider-Man.
Somewhere a retail trader just bought shares in a theater chain because Spider-Man made a billion dollars and that means AMC is definitely going back to sixty dollars a share.
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