Goldman Sachs wants you to buy tech stocks before earnings. Microsoft, Alphabet, Zeta Global, Palantir, CoreWeave. Five names. Zero doubts. Several decimal points of confidence.
Focus on Zeta Global. The stock is up 67% this year. Goldman just upgraded it from neutral to buy. Think about that. The bank watched it climb two-thirds of the way to the moon, then said, "Yes, now."
Analyst Callie Valenti says Zeta is benefiting from enterprise share gains as customers modernize legacy marketing platforms. Wonderful. Somewhere a chief marketing officer is consolidating fragmented data, intelligence and activation tools. I hope he is very proud.
The upgrade came after the run-up. Not before. Goldman arrived at the party, found the cake eaten, and praised the frosting.
Meanwhile, Microsoft is up more than 8% this year. The S&P 500 is up more than 11%. So Goldman's top pick in software is losing to the index you could buy while asleep. Analyst Gabriela Borges calls it the best positioned name in the bank's software coverage. Positioned. Not winning. Positioned, like a man standing near a podium.
Microsoft reports October 28. Alphabet reports next Wednesday. You will read the note, buy Wednesday morning, and watch a guidance comment about capex turn your Roth IRA into a cautionary tale.
I look at charts. Charts do not have a price target. Charts do not have a Conviction List. Charts have never once said "plenty of room to run" about something that already ran.
Retail traders will treat this like a tip. It is a brochure. Goldman is a bank. Banks have clients. You are not the client. You are the exit.
Buy Zeta at the top, hold through November earnings, and tell your family it was a long-term position. They will nod. They have heard this before.
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