Apple hosts a September event. The company will show products. Investors who believe product announcements move stock prices now have something to look forward to. Those investors are called wrong.
The Investing Club releases something called the Homestretch every weekday. An actionable afternoon update. Actionable means you can act on it, which presumes the action produces a different outcome than doing nothing. That presumption has never been tested.
AI stocks rallied unevenly. Some went up more than others. This is what happens when stocks move. They move different amounts. Financial journalists observed this phenomenon and wrote it down as if discovering that water is wet.
Somewhere right now a man is refreshing his brokerage app waiting to see if Tim Cook's choice of turtleneck color affects his September call options. The turtleneck is black. It's always black. The calls expire worthless anyway.
Apple will probably announce an iPhone. Maybe a watch. The products will have features. Those features will be described as innovative despite appearing in competitor devices eighteen months ago. None of this matters to the stock price today, tomorrow, or ever, but the event will be livestreamed to millions of people who think watching it constitutes research.
The Homestretch arrives just in time for the last hour of trading. That's when retail traders make their worst decisions, so the timing works out. They receive actionable information precisely when they're most likely to action themselves into a loss.
AI stocks moved unevenly because stocks move unevenly. If they moved evenly they would be the same stock. They are not the same stock. This concludes the analysis.
Apple's event happens in September because Apple holds events in September. The company has done this before. They will do it again. Anyone trading on this information is trading on the fact that calendars exist.
Photo by BoliviaInteligente on Unsplash
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