Blue Origin wants to spend $330 million in Florida so it can launch New Glenn multiple times per week by the end of the decade. That's 2030. Four years from now. You know what else people promised four years ago? That they'd learn Spanish. That they'd start a podcast. That GameStop was going to the moon.
Jeff Bezos already owns a rocket company. He's had it since 2000. Twenty-six years to get to this point. The point where he's promising future launches. Not current launches. Future ones. Multiple per week. By 2030. When the decade ends. After four more years pass.
The $330 million Florida expansion is apparently what stands between Blue Origin and weekly rocket launches. Just the money. Nothing else. No engineering challenges. No regulatory hurdles. No laws of physics that might object. Just cash. Write the check, build the buildings, launch the rockets. Simple as buying a house, except the house flies into space and costs more than a hospital.
New Glenn hasn't flown yet. But when it does, and when they build the facility, and when 2030 arrives, then we're talking multiple flights per week. Could be two flights. Could be three. Multiple just means more than one. Blue Origin could launch twice per week and technically deliver on this promise. That's 104 launches per year. SpaceX launched 96 times in 2023. But sure, Blue Origin will definitely hit triple digits by 2030 after spending $330 million in Florida.
Retail traders will read this headline and think aerospace is the play. They'll buy shares in publicly traded satellite companies. They'll convince themselves they're early. They'll explain to their wives that Bezos doesn't make promises he can't keep, which is why Amazon never had a failed product or service in its entire history. They'll check their portfolios in 2031 and wonder why Blue Origin's promises didn't pay their mortgages.
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