Shad Khan owns the Jacksonville Jaguars. He paid $770 million for them in 2012. Now he says they're undervalued. This is like your neighbor telling you his beige Camry is actually worth twice the Kelley Blue Book price because he really loves it.
Khan compared NFL teams to other professional sports franchises. He thinks his team should cost more. The man who sets the asking price is mad the asking price isn't higher. Groundbreaking stuff.
The Jaguars have made the playoffs four times since Khan bought them. They've won one playoff game. One. But sure, the market's got this all wrong. Clearly investors are sleeping on a franchise that loses in primetime so consistently you could set your watch to it.
NFL teams sold for $6 billion recently. Khan thinks that's too cheap. He wants you to know his illiquid asset that he'll never sell and can't accurately price is worth more than current illiquid assets that also never sell and can't be accurately priced. This is the kind of hard-hitting valuation analysis retail traders dream about while refreshing their Robinhood app at 3am.
Here's what actually happened. Khan gave an interview. A reporter asked him a question about team values. He said what every owner says. The headline writes itself. You read it. You learned nothing. Your portfolio didn't change. The Jaguars are still going 6-11 this year.
But please, tell your financial advisor you're reallocating into NFL franchises because the guy who owns the worst team in Florida thinks he's sitting on a goldmine.
Photo by Lance Asper on Unsplash
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